AISO Distribution
In order to expand the national market, AISO Lubricants invites dealers who are interested in selling high-end lubricants to jointly promote the market share of AISO products. We promise to implement a regional exclusive distribution system for you and strictly protect your sales area.
Our cooperation is not limited to the distribution of products, but also extends to the sharing of business philosophy, team management, channel construction, customer service and so on. We can provide your employees with professional knowledge training, marketing training, professional literacy training, but also provide you with AISO product marketing programs, and can send sales representatives to develop the local market with you.
What we provide you is not only a product, but also a common fast-growing business model. We sincerely welcome business elites with development aspirations to join hands with us!
→ The process of becoming an AISO dealer:
1, a preliminary understanding of AISO, to the company proposed distribution intention.
2. The company sends sales representatives to meet and negotiate, or visit the company to negotiate.
3. Fill in the Distributor Application Form and provide a copy of the business license.
4. Review the qualifications and conditions of dealers.
5, sign the exclusive distribution contract, issue the authorization certificate.
6, the dealer to confirm the first batch of orders, remittance delivery.
7. Provide training and marketing advice to dealers.
The rapid development of science and technology, the new mode of international division of labor and regional economic integration have provided the material basis and economic conditions for the development of transnational corporations. According to statistics, at present, the production capacity of wholly-owned and joint-venture lubricating oil blending plants in China has become the mainstream of domestic lubricating oil production. The market share has increased from 6% in 1986 to 11.3 in 1988. Coupled with the increase in the proportion of imports, the share of using foreign lubricating oil has reached more than 60%, making it the strongest competitor of high-grade lubricating oil for the two major petroleum and petrochemical groups.
Since the liberalization of the lubricating oil market, some international oil companies, especially Shell and ExxonMobil, have conducted a rational analysis of the domestic market. Under the guidance of advanced marketing concepts, with their high-quality oil products and exquisite Packaging design and high-quality after-sales service have begun to attack the Chinese market, which has posed a huge threat to domestic lubricating oil marketing. Mainly in:
High-grade lubricants are the main battlefield of future competition
Competition between brands will become increasingly fierce
Strengthen the System Construction and Improve the Competitive Ability of Enterprises
Domestic lubricating oil market situation
Market Analysis:
1. oil
High: high technical content, strict requirements on raw materials, stable market, price elasticity is also small, more than 60% in the auto repair shop.
Medium: Increase faster, better potential (large, medium-size urban mid-range car holdings grow faster, thus expanding demand).
Low: rural economic development, the market potential is huge.
2. regional distribution
Coastal and developed areas: convenient transportation, open market, strong brand awareness, willing to accept foreign products.
Mainland and underdeveloped areas: slow economic development, insufficient market opening, more sensitive oil prices, weak brand awareness, and small market capacity for high and mid-range oil.
3. advertising three angles
Domestic production: mainly outdoor advertising, supplemented by TV advertising, the amount of media in the industry is quite small, lack of superior brand appeal, self-construction needs to be strengthened.
Import: pay attention to long-term brand promotion, pay attention to advertising effect, especially good at the use of mass media and some professional promotional activities.
4. development advantages:
The market share of high and middle grade lubricating oil will be further expanded, the promotion of domestic brands will be strengthened, and the overall domestic market will gradually take the form of chain operation.